Founder & CEO | Cannabeta Realty Group
Matte Namer is a NYC born real estate developer, asset manager, hotelier, and salesperson with a passion for drug policy reform spanning decades. Throughout their ten years as Principal of Alfa Development, Matte was instrumental in overseeing over $500MM of construction projects in downtown manhattan with a focus on sustainable development, working closely with communities and local governing agencies. Throughout that time, Matte also worked on hundreds of lease and sale transactions and raised over $300MM in debt and equity for various real estate ventures. Matte helped start the trailblazing retail real estate tech firm Wallplay and acted as an interim COO.
They remain a principal of Alfa Development, peripherally involved with the asset Management of Alfa Development’s $50MM+ NYC retail portfolio and hotel (HGU New York) while now devoting their time towards helping their clients at Cannabeta.
President of Real Estate
Devon Binns is a real estate professional with more than 19 years of experience in brokering and managing commercial properties in the New York City, Long Island, and Northern New Jersey markets. While his experience ranges from property acquisition, management, and sales across a variety of property types, Devon has been consistently recognized as one of NYC’s top retail brokers for the past few decades.
After beginning his career working at larger firms such as CBRE and PBS, Devon recognized that he could deliver a higher degree of personalized service to his clients independently, and ever since has maintained an impressive roster of repeat customers representing both landlords and tenants. He likes to develop a thorough understanding of the business goals and objectives of each of his clients and translate those into actionable and profitable plans, identifying future risks, and analyzing their impacts. He is respected in the real estate industry as a high volume leasing broker who delivers a high level of personal attention to each of his clients.
Vice President of Real Estate
Since joining Cannabeta at its inception, Daniel has become a top cannabis agent in the NJ market, having closed 10 cannabis transactions (both retail and cultivation/manufacturing) and counting. He’s the “go-to-guy” in the NJ cannabis real estate community, and through his network, he often receives listing information on cannabis viable sites before they hit the market, allowing our clients the earliest possible opportunity to jump on those sites. Daniel has been working in Commercial Real Estate since 2008 as a leasing and sales agent primarily in the NYC market, and is eager to continue bringing his expertise in the cannabis space to that market as it continues to mature. With over a decade of deal making experience he brings a creative viewpoint to the process which is invaluable in the Cannabis space. With a hands-on approach to brokerage, he brings significant experience and guidance to every client to support their search for cannabis viable properties.
VP of Operations
Penelope started her career in the cannabis space with Cannabeta. She is passionate about supporting our clients and our team in her role as VP of Operations. Prior to joining Cannabeta, she grew her organizational leadership skills in a higher education setting. In addition, she is conservatory trained in vocal performance and uses her experience to keep the office *in tune*. She is enthusiastic about social justice issues and is excited to be aligned with an organization that is also passionate about drug policy reform. Penelope enjoys attending cannabis-related conferences where she can meet and learn from other individuals and organizations in the space, and finds her passion for cannabis to be continually reinvigorated by hearing their stories
Real Estate Director
Sheldon Williamson is a licensed NYS Real Estate Salesperson. He has earned certificates in cannabis agriculture & horticulture through Syracuse University, and in cannabis fundamentals and cultivation from Green Flower Academy. He is looking forward to using his knowledge and skills in those subjects to assist cannabis businesses in navigating the highly regulated and political landscape of the industry, while building his own expertise through working with Cannabeta as Real Estate Director. He is excited to be combining his passions to cultivate an exciting career dealing directly with cannabis businesses and local stakeholders to provide optimal real estate solutions.
Mark Rubin Licensed Real Estate Agent
Licensed Real Estate Agent and Advisor
Mark's career in financial services, corporate finance and real estate spans over 30 years and has involved transactions in most industry verticals. In addition to his affiliation with Cannabeta, he is
President of Rubin Capital Corp. (“RCC”), a boutique financial and investment advisory boutique, which provides bespoke strategic and financial solutions to companies and investors. Over the past several years, Mark has been very active in the burgeoning cannabis sector, advising private and public cannabis companies and investors on capital raising, M&A, business development, and strategic business relationships. He has led or materially participated in mandates having an aggregate transaction value of over $25 billion, including the $42.5 million sale of a one million square foot state-of-the art greenhouse cultivation facility located on Long Island to Columbia Care in April 2021, a large publicly listed cannabis multi-state operator. Previously, Mark held senior level leadership roles at Drexel Hamilton, Duff & Phelps, Chanin Capital Partners, and Price Waterhouse’s Corporate Finance Advisory Group.
Licensed Real Estate Agent
Elliott Dweck is a NYC retail leasing expert with multiple decades of experience brokering transactions for both landlords and tenants across Manhattan, Brooklyn, Queens, and the Bronx. In 2005, he applied over 40 years of sales experience to help launch the inception of Besen Retail, now one of the most active retail agencies in the NYC area. Throughout his real estate career he has leased over forty locations across NYC including to national brands such as Dunkin Donuts, Pinkberry, Aesop, Subway, Metro PCS, Quick Cash, Subway Lenny’s, and others. Elliott is a Brooklyn native and remains active in civic engagement within the NYC Syrian Jewish community.
NYC Retail Coordinator
Rachel H Eisley
As Cannabeta’s NYC Retail Coordinator, Rachel has led the process of creating Cannabeta’s proprietary vetted space database. Eisley joins Cannabeta a decade into her career in NYC, which evolved from a photojournalist and arts educator to a property rental manager and pop-up event production designer. Rachel currently oversees 7,000 SF of mixed use creative art space in NY. For Cannabeta, Rachel also serves as liaison and director of short-term rentals and pop-up space utilization for cannabis tenant leases during their contingency time period pre-licensure.
Eisley is passionate about Cannabeta’s social impact mission and prior to joining the company received multiple grants for her volunteerism in the arts bringing free arts education to underprivileged communities including the Crystal Theodore Service Award and a grant from the Negley-Flinn Charitable Foundation.